Francisco Vieira
Location
Maringá, Brazil
Francisco Vieira is professor of marketing at Universidade Estadual de Maringá, Brazil. His research interests are on studies of marketing practices and market making, as well as on studies of culture and consumption. Current research projects concern the process of construction and shaping market of wholesale malls of clothing, the academic production of marketing in Brazil, and if corporate social marketing can become a way of social entrepreneurship.
