New Ernest Dichter online archive
Stefan Schwarzkopf highlights the launch of a fascinating archive of all the market and consumer research reports compiled by the famous (and notorious) motivation researcher Ernest Dichter between 1935 and the 1980s Read More
The Importance of Being Average
A photo gallery Liz McFall to accompany her article looking at early life insurance agents and the marketing importance of being … just plain average, A good, average man, the winner of the 2011 Sociological Review prize for outstanding scholarship . Read More
